| Chrysler has been rightly criticized for its propensity to shoot itself in the foot (e.g. killing off Plymouth, making transmissions that require a special lubricant, and confusing people with nonsensible brand-engineering).
We cannot count the number of transmissions destroyed when well-intentioned mechanics used Dexron fluid. Chrysler paid for many in cash, the rest in reputation and repeat sales. With brand engineering, they are diluting the Chrysler brand by forcing it down-market (Cirrus, PT Cruiser), while confusing people by making cars with the same name and completely different platforms (Stratus Coupe vs Sedan, Sebring Coupe vs Convertible).
We have been challenged to come up with constructive criticism - that is, to provide actual solutions. Never let it be said we denied a challenge!
(Click here to read the full article) |