MoPower.com

The mopower story

For years and years, this site contained Chrysler history. Then, for around three years, it lay waiting for renewal as a Chrysler news site, with a single page telling viewers to watch this space.

Due to a trademark assertion and threat letter, not coming from Mopar, the promised change had to be reverted.

You might wonder what a Chrysler news site has to do with downloadable software and devices for tuning automobiles, and the answer is, “nothing, except for legal threats.” So here the site remains. MoEnergy LLC has a pending trademark for Mopower. We’ll see how that goes.

Rick Ehrenberg coined the term "MoPower" many years ago, writing for Mopar Action or its predecessor. He didn’t trademark it.

We’ll just sit here and see when it’s safe to go back to Chrysler news, after having to rename our site to a word starting with “stell” and ending much the same way, which we’ve been advised we’ll be sued if we write down in full.